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You’re beginning to understand how necessary an author platform is, and after last month’s post, you realize it doesn’t have to be overwhelming to build one. But what now?
At this week’s Wordsowers meeting (that’s tomorrow night, September 11), I will present Foundations for a Great Author Platform. We will explore 5 tools you need to get started. In the meantime, here are 7 things to keep in mind as you get to work:
Start. Don’t put it off or you may find yourself in a pinch.
Simple action plan. The more complex it is, the more overwhelming it can be.
Salient message. Don’t muddy your message with a bunch of peripherals.
Stick to it. Keep accounts active. Keep going, don’t lose momentum.
Synergy. Connect and cross-promote with others. 
Savory. Make your message “tasty” and attractive.
Satiate. You cannot give out of an empty cup. Take care of the asset (that’s you).
And if you missed it, here is a short summary from my August post.
          Start early and work slowly to make it happen.
          Learn from the experts, then make your own way.
Formula for Building Your Platform:
Audience (know who they are and where they are) + message(content) + style (voice) + social media platforms (and there are tons!!!) + technique = Platform
 
Are you struggling with what to write about on your blog? If you’re anything like me, these are some of the thoughts going through your head:

Why would anyone listen to what I have to say?
There are already so many bloggers out there.
I’m not an expert in anything.

Let’s catch up with our resident beginner (fast becoming experienced) and ask her a few questions about blogging content.
Jeanie is a fellow Wordsower and newly published author with a story in Chicken Soup for the Soul: Miracles Happen.

Here on Jeanie’s Perspective, she shares the process of building her platform. Connect with Jeanie on her website or on Facebook.

What do you blog about? Do you have an area you stick with or do you blog about whatever is on your mind at the moment?
Recently I started blogging about the oddest or most challenging event of my week. I format it like this:
1) Share a true, usually quirky, event. Like when I hid from the nativity scene in my front yard, or cooked a possum.
2) Apply a nugget of truth, lay my soul bare, and ask who else might be struggling in that area.
3) Give encouragement through a related scripture.
Do you have a tag line/mission statement?
I thought “Truth Through Fiction” would be an awesome tag line. So did about a thousand other people who are already using it. My blog’s focus is hope, humor, and encouragement. I want people to know God’s crazy in love with them, ala John 3:16
“For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.”
Do you ever doubt your choice for your blog topic? 
Pretty much every time I sit down to write it. The rule of thumb is “narrow your focus to broaden your audience.” I know it, but haven’t accomplished it yet. Last week I learned of an author who writes Amish science-fiction. Seriously. Now that’snarrowing your focus.
In order to determine what to blog about,
it helps to know 4 things.
Know your mission/purpose. Some people like to write a mission statement. If you don’t want something long and involved, try a tag line. Can you put in one sentence what the purpose is behind your writing?
For me, my tagline is “stories of surrender, transformation, and hope”. In other words, through each story I write (and each blog post) I want to encourage women in their faith walk. I think this tag line expresses that. Here are some questions to ask as you think about what your purpose is.
Where do you want to be in 10 years?
Is there a pattern of what God is doing in your life?
What is your personal life message?
What is your personal life verse?
 
Know your audience. Its common to want to include everyone. But the funny thing is, the more specific you get, the broader appeal your message actually has. When you have a very specific audience in mind, it is easier to get personal with them. Ask yourself:
What is their age range?
What is their gender?
What are their interest?
What are their talents /abilities?
What life issue/problem are you going to help them solve/answer?
What is their life circumstance (married, single, kids or no, working, retired, etc)?
What is it about their life that gets them interested in what you write?
Is your reader fellow writers or just readers?
 
 
Know yourself. You are the heartbeat of your writing. It’s how you shine through and stand out from everyone else. People are attracted to YOU, not just the WHAT you write.
What is your personality?
What is your passion?
What do you enjoy writing about?
What do you like to do?
What appeals to you to learn about?
What is your writing style? Don’t try to be someone else.
You are the heartbeat of your writing. 
 
Know what you know. People like to know you’re for real. And whether you outright state it or not, when you know something, it comes through. Your expert status shows. Ask yourself a few questions to shine some light on these areas.
What do you do in your spare time?
What are your talents and abilities?
When do people listen best to you?
What do people ask for your help with?
What is your degree in if you have one?
What are your experiences?
What topics “flow” out of you?
Do you see any common themes in these 4 areas? Take a minute and make some notes.
If you’re still struggling, ask those who love you to share their perspective. Write a few sample blog posts and run them by fellow writers. Then, if you’re still not sure, just START. As you blog, your spot-on-topic will rise to the surface. Don’t be paralyzed by fear or indecision.
Are you ready to get started? Did you get any aha moments as you went through these questions? 
If you have already started your blog, tell me what you blog about. 
Why start now?I don’t even have a book written.

Whether you self-publish or publish traditionally, you need an audience to read your book. That’s what building a platform is all about. For the most effective book launch, you want that audience built ahead of time.

When approaching publishers and agents, that is one key element they will look for.

For myself, involvement with social media was limited prior to my contract and the learning curve for building a platform took away from actual connection time with people as well as creative time to write my content.

How do I start without getting overwhelmed?
  • Keep it simple.Choose one social media venue at a time. Take time to learn the ins and outs before you add more.
  • Supply quality content, one blog post at a time. Don’t worry about offering the same amount of content as an established blogger. But keep your promises. If you promise to blog once a month or once a week, do so. People don’t like to follow links to dead ends. They want to discover what you do. Show them.
  • Focus on making connections. How would you connect face to face? Keep it real in your interactions. Be helpful, not just self-promotional. Visit other blogs and Facebook pages and comment. Join online writing groups and participate.
Think of everything you do online as a piece of the puzzle. You are building your reputation or brand as a writer. Your brand is what people come to expect from you. What you write about, how you write about it and what you do with it.
Action: Do you have a FB fan page? If not, start one (link back to previous FB article). This is a great place to learn how to interact with your audience. And if you’re not ready to start posting on a regular basis to a blog or feel overwhelmed at the thought, this is perfect. You can still share content – in bit size pieces.

Here are two previous posts about using Facebook to help you get started: Building a Platform Part 1  and  Building a Platform Part 2

A funny thing happened on the way to writing this blog. I could not upload a new profile picture. No matter what I tried. What did I learn? Sometimes, Facebook has glitches. And sometimes you just have to wait a couple of days. It took about 3 days of waiting and now I have a brand new picture!
Photos, Likes, Notes, videos and events come with the fan page. You have tabs for 12.
 
 Only 4 are visible unless you click on the little arrow to the right of the tabs.
 
After all the app boxes drop down, click on the little + in the upper right corner of the blank app box to see what is available. There are also some more choices under “find more apps.”
Otherwise apps are tricky to find. There is no central cataloguing system to find them. The best way I know is to look around at other pages and find one that you like. Click on that tab and somewhere on that page you should find a button to click to get the app for your own page.  Unless it was a custom app. Click and follow the directions to load it to your page.

Once your apps are loaded, you can customize the look. You can rename most of them, add your own photo for the tab cover and rearrange the order of them (except for photos-  the tab shows the last one that you uploaded).

To make changes to your tab, click on the little pencil in the upper right hand corner of the loaded apps(after you have dropped down all the tabs). If you want to change position, click on the app you want it to switch with. If you want to change the name or picture, click on edit settings.
Under edit settings, to change the name, type in what you want it called and your set. To change the picture, click on change picture. On the next screen, click on change and it will take you to another screen where you need to follow the directions to download the picture you want used as a custom tab. 
For sizing and cropping, use whatever photo editing software you have on your computer. The picture must be at least the minimum size referred to in Part 1 of this post. If it is too big, then Facebook will tell you when you try to download it. Adjust accordingly.
Please share what you have been learning in your Facebook experience so we can help each other grow in this area.

I’ve noticed a few common threads throughout the articles I’m reading while I work to build my platform. Consistency. Value. Engagement.
Consistency: Give your readers what you have promised them.
Frequency. If you tell them you will be blogging on Mondays. Then blog on Monday. If you want to blog 3 times a week and tell your readers, then do so. Better to blog once a month and be consistent than for your readers to never know what to expect. They will most likely move on.
Content. If they become followers on your blog because you write about your grandmother’s recipes, then all of the sudden you switch gears and talk about motorcycles, chances are you will lose your audience. Unless of course, you’re talking about recipes your grandmother used over the campfire while she toured the country on her motorbike.
Value: Give them something to make their lives better.
Listen. Find out what your readers want. What matters to them. Check out other blogs and see what gets people talking. Ask questions. Take a poll. Look at your stats and make adjustments according to which blogs attract the most interaction.
Make it count. Whether it is encouragement, education or entertainment, enrich your readers’ lives. I doubt they want to hear about how well you brushed your teeth. Unless you’re a dentist writing about the value of dental hygiene.
Engagement: Interact with your readers.
  
Talk WITH your audience, not to them. Invite them in by asking questions. Encourage them to comment by not filling in ALL the blanks. Make them a part of what you are doing. Give them ownership.
Call to action. Whether you ask them to like your fan page, leave a comment, retweet your message, or tell their friends, ask them to participate in some way.
There are more ideas out there than I could possibly write about. Undoubtedly you have found a few favorite tips of your own. Please feel free to jump in and share what you are learning.
Angela D. Meyer lives in Omaha, NE with her
husband and 2 kids.She is working to build her
platform while awaiting the release of her debut
novel Bruised Reed. Check out her website: